COVID-19

Whether verbal or written information, these short one-on-one or group (in-person or virtual) interactions are intended to transmit key health messages or a brief introduction to specific community resources.

Promotores organize systematic door-to-door outreach in pre-identified neighborhoods and apartment complexes. They work in pairs, bring information on a given topic, and encourage householders to connect to services and programs in their area. LHA has had tremendous success using this outreach method because it effectively seeks out the individuals and families who are most marginalized, and underserved, and who may not know where to find resources or how to gain access to them. Before conducting this outreach, Promotores take a thorough inventory of services within the local communities. This allows them to provide referrals to local resources since transportation is often a barrier to accessing services for many communities in Central Orange County.

LHA participates in community wellness events and health fairs throughout Orange County to promote and provide health and wellness information. Our community faces numerous cultural, linguistic, and financial barriers to accessing healthcare services. LHA partners with community-based organizations, municipalities, school districts, local colleges and universities, and business districts to take health information, services, and resources into communities, especially in medically underserved regions of the county, where individuals may have limited transportation to seek out services or where there are gaps in culturally and linguistically concordant care for residents.

Leveraging popular education techniques that uplift creativity, resilience, and commitment of local communities to health practices, Promotores implement educational art displays, distribute culturally resonant items with health messaging, introduce a modified version of a popular song to help retain health information, deploy the LHA Infomovil with a loudspeaker playing key messaging, among other activities that successfully reach individuals with health information and information about how to access specific community resources. Creative outreach is especially effective for topics that are sensitive and historically stigmatized.

Mini campaigns up to three days of outreach events designed to build trust between LHA Promotores and specific neighborhoods. These are designed to provide more extensive coverage of a particular topic. Promotores will set up a booth or various booths with activities for the entire family that introduce a specific topic. The stations will have additional information and resources available in flyers and other collateral. During the campaign, LHA Promotores will actively establish conversations with individuals. By the third or fourth day, individuals approach them asking for assistance for a friend or family member and eventually revealing their own needs and circumstances. Promotores are prepared to offer additional local resources and to direct them to our various engagement services.